More alcohol related bollocks, again from The Telegraph, with Morrisons jumping onto the health bandwagon to increase their profits :

Morrisons says the 50cl size reduces the unnecessary consumption associated with the conventional 75cl bottle which tempts drinkers to finish excess wine rather than pouring it away.

The supermarket says its extra range will be “particularly suitable for couples aiming to keep below the government’s recommended limit of 14 units a week for women and 21 units a week for men”.

…

Professor Ian Gilmore, chairman of the Alcohol Health Alliance UK and former president of the Royal College of Physicians, said: “Obviously supermarkets have their own motives in promoting their products but we should not be churlish, we should welcome this move.

“People grossly underestimate what they drink at home, particularly during holidays. On holiday, most people drink more in two weeks than they usually do in three months and this seems a good way to start tackling that consumption.”

Smaller bottles and, no doubt, inflated prices compared to the full bottle.

As an aside, where on earth is Shenker these days – is he on the bottle or something as he has gone very quiet and left Gilmore running the shop.

The main point I spotted in that article though was this bit :

Hazardous drinking is defined as regularly consuming between 22 and 50 units a week for men – the equivalent of between 9.5 and 21 pints a week of normal strength lager.

For women, hazardous drinking is regularly consuming 15 to 35 units a week or 1.5 to 3.5 bottles of wine.

Hazardous my arse – the figures were plucked out of the air in the first place and to define hazardous as starting half a pint above the recommended limits per week is just total bollocks.

I really do wish they would all fuck off now and leave people alone to live as they wish.