Reading an article on the BBC news site, it would seem that Don Shenker, chief exec of Alcohol Concern wants to rig the alcohol unit system to make it appear as though everyone is drinking even more than they actually are (emphasis mine) :

Doctors shouldn’t expect an accurate answer, says Don Shenker, chief executive of Alcohol Concern, because people don’t want to face up to how much they drink. And even if they want to be honest, it’s not easy for them to say how many units of alcohol they consume.

“Although 90% of people have heard of units as a concept, only about 13% can calculate them, so we are still very unit illiterate,” he says.

Labelling of unit content on alcohol sold in supermarkets, off-licences and pubs must improve and should be mandatory, he says.

“When you go into a bar or pub and order a glass of wine, you have no idea how many units are in it, unless you really know your stuff. It’s two or three, depending on the size.

“If it’s a 14% bottle of wine, then a 175ml glass of white wine will be 2.3 units but if it’s a small glass, it will be 1.8 units and if it’s an 11% [alcohol by volume] bottle, it’s less than that.”
So it’s complicated, he says, and there needs to be a concerted government effort to educate drinkers, supermarkets and pubs about what each drink contains. To make it simpler, we should be less precious about decimal points and just round up or down, he says, so a glass of wine is about two units and a pint of lager about three.

Both of the latter being rounded up which, if adopted more widely, would allow all these puritan fuckers to claim people were drinking even more and urge for more increases in tax and higher minimum pricing. Why they cannot understand that it is none of their fucking business how much people drink I do not know.

We even have another righteous twat in the article, Chris Sorek of Drinkaware (emphasis mine) :

Another reason why people underestimate their intake is that they tend to pour large measures when drinking at home, says Chris Sorek, chief executive of Drinkaware, which promotes responsible drinking.

“People pour on average nearly double what they should, meaning they may be unintentionally exceeding the daily unit guidelines and inadvertently putting themselves at risk of the physical, social and mental harms associated with drinking to excess.”

Notice that bit – “nearly double what they should”? No Chris, people pour whatever sized drink they feel like rather than what you think they should you first class twat.

I really wish this lot would fuck off and leave people to live their own lives but for the time being, you can amuse yourself by searching for Don Shenker on google as at least the top two results call him a cunt!

Some righteous type (yes it is DS himself).

“There has never been a better time to be knocking on government’s door to strengthen alcohol control and intervention policies,” said Shenker. “We must campaign hard for increased funding for a range of alcohol interventions and for much tighter policy controls to reduce the rising costs of alcohol misuse.”

His intentions are pretty clear I think.